Premier Foods progress towards Action on Fibre pledges
In 2024 Premier Foods delivered 38 new products into market by recipe which classified as either a source of fibre, as high in fibre or which delivered a source of fibre per portion. This far exceeded its commitment to Action on Fibre to launch 15 new products meeting these criteria into market each year.
In 2024 Premier Foods far exceeded its pledge to Action on Fibre of bringing 15 new products to market each year that are either a source of fibre, are high in fibre or which deliver a source of fibre per portion. Over the course of 12 months, Premier Foods launched 38 new recipes into market that met these criteria, plus a further 47 relevant products were brought to shelf in new or redesigned packaging. We have launched products under The Spice Tailor brand, contributing to our goal through the fruit and vegetable content and expanded our range of Fuel10k cereals, launching into the market six new varieties of hoops and flakes which all provide a source of fibre. In 2024 Premier Foods also launched six new products offering Complete Nutrition under Fuel10k, which are not only a source of fibre but also high in protein and provide all your 26 essential vitamins and minerals. Collectively, these 85 products launched contributed 73.3 tonnes of fibre into the UK diet in 2024.
Since the launch of Action on Fibre in 2022, Premier Foods has launched a total of 201 products in market that meet the campaign criteria, which have added a total of 323.8 tonnes of fibre into the UK diet in 2024 alone.
Premier Foods continues to invest in future fibre innovation, delivering cross-functional fibre training to influence its innovation pipeline. In 2025, its aim is to bring at least twenty new products to market that meet the Action on Fibre criteria.