Non-HFSS gummy sweets with 30% less sugar

In 2023, Nestlé launched a new range of non-HFSS gummy confectionery sweets to cater to evolving consumer preference for reduced-sugar solutions, without compromising on taste. This innovation utilised soluble corn fibre which has allowed a reduction in the amount of sugar and increased the product’s fibre content compared to traditional sugar confectionery. As a result, the new range contains 30% less sugar compared to other Rowntree’s products and other similar sweets and is made with 5.5% real fruit juice.

in July 2024, Walkers snacks launched three new chickpea-based, non-HFSS snacks across the Wotsits and Monster Munch brands - forming a cross-brand platform named ‘Yummy With’. The new range of chickpea snacks is less than 100 calories, 25% lower in salt than the average extruded product, and provides a source of fibre.

This follows years of testing and refining the recipe, made possible by the ingenuity of our food scientists based at our global R&D hub in Leicester.

Due to innovations like the new chickpea range, we are on track to meet our goal of 50% of UK snacks sales coming from products that are either non-HFSS or sold in portions of 100 Calories or less by 2025 - an ambition set in 2022 and boosted with an initial investment of £35 million.