Case Study
Peacock Salt: Enriching options in the supply chain
13 June 2025
Peacock Salt is the oldest and largest distributor of salt in the UK. With a finger on the pulse of consumer trends and nutritional guidelines, it wanted to grow its offering to include low sodium salt options.
The company enlisted the support of University College Dublin, developing several different blends. These were trialled in a range of food products using the sensory analysis services of Queen Margaret University, supported by the Reformul8 Challenge fund from theFDF Scotland Reformulation for Health Programme.
It now has the ability to create in-house custom blends, and manufacture 20%, 30%, and 40% reduced sodium salt blends under the Saltsmith brand.