New research finds food manufacturers slash calories in British shopping baskets
Read our full press release sharing our new data from Kantar Worldpanel.
Our industry recognises the role we play in supporting healthier and more balanced diets. We continue to take bold steps to provide healthier options for some of the nation’s best known brands by changing recipes; creating new, healthier products; and providing smaller portion sizes.
FDF members’ voluntary work is delivering substantial changes to UK shopping baskets, reducing salt, sugars and calories. We also believe achieving balance is about much more than what is cut from our diets; increasing fruit, vegetables and wholegrains is also important, as is physical activity. In 2021, FDF launched its 'Action on Fibre' initiative to help bridge the gap between fibre intakes and dietary recommendations.
The average shopping basket of our members products has become healthier1. FDF member products now contribute a third (33%) less salt, and a quarter fewer sugars (25%) and calories (24%) in the GB grocery market since 20152.
Working alongside partner organisations, our members have a proud history of supporting communities, providing healthy options to breakfast clubs and redistributing surplus food to those who need it, as well as delivering extensive workplace health initiatives. We want to work with government to partner on ways to tackle obesity and health inequalities in communities throughout the UK.
1. Worldpanel GB Take Home Purchase data for FDF members, Nutrient Profile Model Score 2019, 2023
2. Kantar’s Worldpanel GB Take Home Purchase data for FDF members, 2023 vs 2015 total nutrient volume contribution (percentage difference).
Diet and health
A Whole Systems Approach
Find out more about the work of our members to support our workforce and deliver a Whole Systems Approach to improving health.
Innovation for healthier diets
Our campaign promoting messages around Innovation for Healthier Diets raises awareness of industry innovation, highlights positive member stories and educates stakeholders on the topic. Our new Kantar Worldpanel data and report showcases our members progress in healthier product innovation.
Action on Fibre
In 2021, our members have pledged to take Action on Fibre and help bridge the gap between fibre intakes and the dietary recommendation.
Action in our communities
Food and drink manufacturers support our communities in a variety of different ways. From providing healthy breakfast clubs to children, to redistributing surplus food to those who need it.
Resources
Toolkit
HFSS toolkit
This toolkit brings together key resources to help you navigate regulations relating to food and drink high in fat, salt and sugar (HFSS).
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