Green Claims: Maintaining compliant communications & avoiding regulatory pitfalls
As the food industry continues to embrace sustainability, it’s essential for businesses to celebrate their successes and share any environmental wins with consumers.
These communications have the potential to strengthen brand reputation and drive purchasing decisions but can also carry the risk of eroding consumer trust in the business and the wider food industry.
During this webinar, Ashbury will look into the current regulatory environment, the common pitfalls surrounding environmental claims, and key considerations to avoid greenwashing.
Speaker
Edward Allen - Head of Regulatory Affairs – Ashbury
Ed has over 10 years of experience within the food, beverage, and food supplement industry, including regulatory compliance and nutritional review of current and innovative products.
He holds an MSc in Human Nutrition and Metabolism from the University of Aberdeen, an Executive MBA from HULT Ashridge Business School, and is a registered nutritionist (RNutr).
At Ashbury, Ed focuses on identifying future regulatory changes and trends to provide regulatory advice to a wide range of industry clients within retail and manufacturing.