Case study

Vadasz

12 September 2025

Vadasz revolutionized the UK's food market by scaling artisanal pickling and fermentation into a £16m business, leading in fresh kimchi, pickles, and ferments stocked by major retailers. Vadasz ensured mass production retained artisanal quality through perfected cold brining and lacto fermentation techniques, making the brand a staple for both retail and foodservice sectors.

The company continues innovating with new flavours like Super-Beet Kimchi, expanding fresh condiment options and promoting healthier eating nationwide.

Award sponsored by KPMG

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Note: KPMG is not in any way involved with the judging and selection of nominees with respect to the FDF Awards 2025.

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