KP Snacks expands its high-fibre range with the acquisition of Whole Earth Peanut Butter
In 2024, KP Snacks, part of the Intersnack Group, acquired Whole Earth Foods Limited from Ecotone UK, strengthening its high-fibre product range.
Whole Earth, the UK’s leading peanut butter brand, is a source of protein and fibre aligning with the growing demand for healthier snacking. This acquisition enhances KP Snacks’ portfolio, providing consumers with more nutritious choices while reinforcing its commitment to quality, innovation, and sustainability.
Peanut butter is a natural source of fibre. Whole Earth's peanut butter range offers a convenient way for consumers to increase their fibre intake while enjoying a delicious and versatile spread. By incorporating high-fibre options into everyday diets, KP Snacks supports healthier eating habits.
By integrating Whole Earth, KP Snacks expands its selection of wholesome products and strengthens its position in the healthier snacking segment. The acquisition aligns with KP Snacks’ commitment to offering nutritious, high-quality food products while also supporting its long-term growth strategy.
With this acquisition, KP Snacks continues to drive innovation and consumer satisfaction while maintaining its focus on sustainability and high-quality food offerings.