Case Study

Warburtons Ltd: Front of Pack Fibre Claims

16 June 2025

Warburtons committed to ensuring it highlighted the fibre content of bakery products on front of pack and use standout logos on pack for those products that are a source of or high in fibre.

Following on from 2023 packaging changes of adding “Source of Fibre” or “High Fibre” to the front of Warburtons products to highlight the positive nutritional benefits these products have. Warburtons recognised the opportunity to highlight more products in the Warburtons range to help consumers.

Warburtons has added front of pack fibre messages onto bread products that didn’t already have a fibre message on packaging. These products include:

  • 800g Half & Half Thick
  • 800g Half & Half Medium

These are key products in the Warburtons range and are often supported through social media activity.