Case Study

Non-HFSS refreshing energy drink

06 June 2024

High sugar and artificial ingredients are barriers to consuming energy drinks. ‘Better for you’ recipes feature cleaner formulations, functional ingredients and are lower in sugar or sugar-free appeal to health-conscious consumers.

Topics

The team at Tate & Lyle developed a refreshing apple-cucumber energy drink using OPTIMIZER STEVIA®3.10, a stevia extract to bring the right sweetness. In addition, stevia-based natural flavouring, ZOLESSE® Natural Flavour was used to modify the flavour profile. As an added benefit, PROMITOR® Soluble Fibre was included to offer the product a great mouthfeel and a ‘source of fibre’ claim.