Case Study

DONE: Bringing more veg to the table

13 June 2025

DONE meals contain all five recommended portions of fruit or vegetables in every serving, and are a source of protein and carbohydrates, too. The idea was sparked by one of the co-founders, a keen home cook, hiding vegetables in the dishes he was cooking for his vegetable-averse wife. The brand received the support of the Healthier Product Innovation Fund, which covered the cost of product development support from Queen Margaret University’s Food & Drink Innovation Lab. The brand now boasts 16 different meals, catering to a range of tastes and needs, that provide consumers with an easy and delicious way meet their nutritional needs.