Mondelez: BelVita non-HFSS reformulation

In September 2024, in response to growing demand from consumers for healthier breakfast bars and improved nutritional profiles, BelVita announced that its entire Soft Bakes range, comprising of seven products, is now non-HFSS. This followed the reformulation of its bestselling Choc Chip and Choco Hazelnut flavours.

As part of its reformulation to make each product non-HFSS, BelVita reduced sodium by 56% in the Choco Hazelnut Soft Bake compared to the previous recipe and saturated fat by 5%. For the Choc Chip Soft Bake, BelVita reduced sodium by 24%, sugars by 10% and saturated fat by 9%.