PepsiCo: Doritos transformation to non-HFSS

In October 2024, PepsiCo UK transformed its entire Doritos portfolio, now classified as non-HFSS. The enhanced recipe reduces the amount of salt and fat by an average of 18% and 14%. Changes included adding more corn, fine-tuning the cooking process and altering the seasoning - made possible by a recent £13 million investment into PepsiCo’s Coventry site.

This innovation forms part of PepsiCo UK’s wider programme of recipe change and NPD, supported by its industry-leading 2022 health ambition, for half of its UK snacks sales to come from healthier alternatives by 2025, with 30% from non- HFSS snacks and 20% from snacks sold in portions of 100 calories or less per packet.