Suntory: Reduced portion zero sugar stimulation drink
Suntory Beverage & Food GB&I (SBF GB&I) is committed to having a positive impact on the lives of its consumers and helping them to lead more active lifestyles. In 2024, SBF GB&I launched Lucozade Alert Mango Peachade Zero Sugar in a smaller portion size of 250ml.
It forms part of the company’s aim to expand its range of zero sugar drinks, including with smaller portion sizes, while continuing to innovate across its wholly non-HFSS drinks portfolio. Additionally, SBF GB&I’s reformulation journey which started in 2013 means all its drinks, including Lucozade, Ribena, and Orangina are non-HFSS. In total, the company has reduced sugar by 57% on average across its core range.