The Packaging and Packaging Waste Regulations (PPWR) and International EPR Obligations

The EU Packaging and Packaging Waste Regulation (PPWR) is reshaping the rules for placing packaged food and drink products on the EU market.

From PFAS restrictions and compostability requirements to reuse obligations, harmonised labelling, packaging minimisation and Deposit Return Systems, the PPWR reaches deep into how food and beverage packaging is designed, sourced, labelled and recovered.

For manufacturers, this isn’t just a sustainability update - it’s a market access issue with direct operational, commercial and compliance consequences. Join this webinar with Valpak's experts for a focused, practical overview of the essential PPWR requirements most likely to affect your business.

You will gain clarity on high-risk areas, understand how Articles 5, 9, 11, 12, 25 and 50 affect food and beverage packaging, and leave with a clearer action plan. The outcome is confidence, reduced regulatory risk, and a stronger foundation for protecting EU market access while building a compliant, future-ready packaging strategy.

Speakers

Sam Dove - New Business Manager

Sam has worked in Valpak’s Client Services team for 4 years, specialising in packaging EPR and data reporting requirements. During this time, he has supported many businesses with the various elements of packaging EPR compliance in the UK and across the globe helping then navigate these regulatory challenges through Valpak’s data-driven compliance management and cost mitigation solutions.

Harry Russell - Senior International Account Manager & Research Lead

Harry has worked in the Valpak’s Global Compliance team for 2 years. Initially, as an Account Manager helping companies understand and comply with Extended Producer Responsibility obligations across the world. For the last year, He has been the team's research lead and has specialised in sustainability compliance with a particular focus on the Packaging and Packaging Waste Regulation (PPWR) and the future of Extended Producer Responsibility.

Madelyn Mullen - International Account Manager

With an educational background in public policy, Madelyn joined Valpak's Global Compliance team as an international account manager, assisting businesses with their international EPR compliance obligations. During her time at Valpak, she has focused her research onto the EU's Packaging and Packaging Waste Regulation (PPWR), helping companies prepare and continue to grow under this expansive and novel policy.