22 January 2013
FDF report shows significant progress in voluntary industry action on public health
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The progress the food industry has made in empowering consumers to make
healthier choices has been revealed today in a new report, Delivering Healthy Growth.
The report, launched by the Food and Drink Federation (FDF), showcases a
broad package of industry action; ranging from cutting edge processes that
recipes to be changed to reduce salt, saturated fat and energy density, to
workplace wellbeing schemes that work to improve the health of thousands of
New figures from FDF also show that over the last five years, as a result of
such industry changes, there has been a 10% reduction in salt levels in FDF
members' products compared with 2008.
Richard Evans, President of PepsiCo UK & Ireland and FDF Health and Wellbeing
"UK food and drink manufacturers are acutely aware of their responsibilities –
to their customers and employees, and to the environment around them. FDF's new
report demonstrates manufacturers' on-going commitment to working both
independently and in partnership with other stakeholders towards improved
We are seeing real, measurable results, such as a 10% reduction in the salt
levels of products made by FDF's members when compared to 2008."
Speaking at today's launch event, Health Minister Anna Soubry MP announced a
further eight signatories to the Responsibility Deal's calorie reduction pledge
help consumers reduce their calorie intake. These companies will join the
existing 23 signatories, with manufacturers accounting for the largest group of
Melanie Leech, Director General at FDF, said:
“Today's announcement of a further wave of calorie reduction pledge signatories
demonstrates the on-going voluntary commitment by the industry to improving
public health. Our members were in the vanguard of calorie reduction
last year and I am delighted to see manufacturers again at the heart of today's
Photos of today's event will be available on FDF's Flickr site.
Note to Editors:
- Download the Delivering Healthy Growth report PDF
- The Food and Drink Federation (FDF) is the voice of the food and drink
manufacturing industry – the UK's largest manufacturing sector. For more
about FDF and the industry we represent visit: www.fdf.org.uk
- In workplace wellbeing, FDF celebrates the success of its toolkit for employers,
launched last year, which has been received by just under 3,500 individuals
both the public and private sector. View the Workplace Wellbeing report here.
- Kantar data compiled for FDF, January 2013
- Further details on the Department of Health's Responsibility Deal calorie reduction pledge is available
- Under the Public Health Responsibility Deal 31 FDF member companies have pledges
around the non-use of artificial trans-fats, salt reduction and calories, in
addition to those to encourage greater physical activity and health at work.
For media enquiries, please contact:
Avni Raval or 020 7420 7131
Rebecca Wilhelm or 020 7420 7140
Anna Taylor on 0207 420 7118
Fiona Ferguson on 0207 420 7114
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