News article

11 April 2017

Digital breakfast briefing with One Four Zero

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One Four Zero will deliver a free insights session to Food and Drink Federation (FDF) members and affiliates on how to use digital data to identify and generate opportunities for growth and innovation.

The breakfast briefing will identify and discuss methods, tools, and technologies to generate and use data-driven insights into companies' markets, consumers, and reputation. Participants can expect an overview of the benefits of using digital data, trends in the food and drink industry, and data sources and use. Participants will also be able to learn from practical examples and a Q&A session.

Event details:

  • When: Wednesday 26 April, 09:00-11:00
  • Where: FDF offices, 6th Floor, 10 Bloomsbury Way, London WC1A 2SL
  • Price: free for FDF members and affiliates
  • Register here

Tim Rycroft, Corporate Affairs Director, Food and Drink Federation, said:

“Digital data can provide a wealth of information for food and drink manufacturers. This briefing will present some of the tools and methods that companies can use to identify both risks and opportunities and put themselves in the best possible position.”

Fleur Hicks, Managing Director of One Four Zero, said:

“Our food and drink culture has by now fully arrived in the digital age as can be seen by commonplace practices around sharing of food imagery on Instagram, the increasing role of food bloggers and food influencers, numerous digital food review sites, blogs and forums as well as countless food ordering apps and services. But beyond the obvious digital penetration of the market, the underlying data is the actual revolution, allowing us to observe, analyse and use highly relevant brand and consumer information practically in real time to make better business decisions – both on B2B as well as on B2C side.”

Notes to editors

  1. The Food and Drink Federation (FDF) is the voice of the food and drink manufacturing industry – the UK's largest manufacturing sector.
  2. One Four Zero is the leading digital diligence provider in the private equity industry, providing vital insights, analytics and data based strategy for investors, CEOs and key decision makers by gathering data on audience behaviour, digital activity and technology development to understand a brand's equity, penetration, position and performance online. One Four Zero is working with the most renowned firms in the investment industry as well as with international brands, providing business-critical digital insights for global B2B and B2C brands across all sectors. For more information about One Four Zero please visit: www.onefourzerogroup.com

More Information

For more information, please contact Elsa Ackermann, Marketing Executive, on 0207 420 7149, Elsa.Ackermann@fdf.org.uk, or Skye Oudemans, Media and Campaigns Officer, on 020 7420 7120, Skye.Oudemans@fdf.org.uk

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