This award celebrates the most creative and effective work, be it to drive sales or behaviour change, launches, research or increasing awareness. We’re looking for inspiring ideas, and real, measurable results that prove your impact.

Open to companies of all sizes and budgets, our judges will be looking for:

  • Creative and innovative campaigns that are strongly evaluated against the organisation’s original aims and objectives.
  • Clear evaluation including a variety of measurables, not just AVE, likes, or impressions.
  • Demonstration of its value for money.
  • The journey from a smart strategic insight to a compelling experience.

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Early bird tickets available are available until August.

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FDF Awards

Entries for Awards are now closed for judging an evaluation. We’ll be announcing the shortlist in due course.

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Previous winners

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Case study

Campaign of the Year 2025

PepsiCo’s largest-ever Walkers campaign, ‘No Walkers, No Game,’ dominated the football summer of 2024. Featuring David Beckham and Thierry Henry, it achieved 97% national reach, sold over 100 million promotional packs, and drove strong sales across retailers and pubs.

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Case study

Campaign of the Year Award 2024

Produced in Scotland by a small, family-run company, LoSalt is the UK’s leading reduced sodium salt. For over 4 decades it has been on a mission – here and abroad; to educate consumers, foodservice providers and manufacturers to ‘Season with Sense’.

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Case study

Campaign of the Year 2023

Mondelēz International embarked on a journey in 2021 to reposition the brand for everyday fun shared family moments with their ‘For Fingers Big & Small’ campaign.

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