Bel UK: Boursin Flavour your Fibre Campaign
This year Bel UK partnered with nutritionist and influencer Emily English (@emthenutritionist), renowned for making nutrition appealing to support our Flavour your Fibre Campaign.
A high reaching partnership with their recipes such as soup, barley risotto and butter bean inspired dishes reaching 2M followers to help work towards bridging the fibre gap. Boosted on Boursin channels to drive awareness and inspiration on how to flavour your fibre. These recipes will soon be making their way to the UK Boursin website alongside their other delicious recipes.
Bel UK have extended their reach by partnering with Ryvita, which is the ideal fibre pairing for Boursin, for their Fibre February Bundle competition.
For Bel UK this is not just about Fibre for February, but they will continue to provide flavoured fibre suggestions throughout the year.