Delivering on Fibre Commitments: Nestlé UK&I’s Year of Progress
Showcasing Nestlé UK&I’s continued progress towards delivering on its fibre pledges.
Nestlé UK&I continues to make progress in supporting fibre intake across its portfolio, marketing activities, employee engagement and collaborations.
Work across Maggi and Nestlé Professional has ensured that recipe development consistently incorporates higher‑fibre choices, with clear guidelines requiring two portions of fruit or vegetables in main meals and at least one portion in side dishes. Whole grains, pulses and other fibre‑rich ingredients are also encouraged during recipe development. In 2025, almost 80% of Nestlé Professional Garden Gourmet recipes were classified as a ’source of’ or ‘high in’ fibre, alongside six Nestlé Professional Maggi recipes.
Fibre information remains clearly displayed on pack, with claims highlighted wherever relevant, and communication touchpoints such as on‑pack recipes and online content encourage consumers to make higher‑fibre swaps. In 2025, Maggi Socials actively promoted vegetable‑ and pulse‑based dishes, including three “high in fibre” recipes during Fibre February. These posts shared practical fibre facts which reached almost 2,000 people and helped raise awareness among the brand’s 14.5k followers.
Across the year, Nestlé UK&I supported wider awareness‑raising efforts, including the British Nutrition Foundation’s Healthy Eating Week. During the 2025 internal campaign, fibre messaging was embedded throughout, supported by an internal nutrition education platform featuring modules on balanced diets, digestion and the importance of fibre. More than 233 additional module completions were recorded in September alone. Fresh fruit was available across office and factory sites to encourage higher‑fibre fruit snacking, internal social fibre education and recipe posts reached over 300 employees, and over 4,000 dry recipe mix Maggi samples were shared across 16 sites, showcasing vegetable‑rich meal ideas. Additional communications highlighted International Whole Grain Day, Heart Month and Fibre February to further reinforced key messages around fibre.
Internally, collaboration with the Employee Wellness Team ensures healthier canteen choices are highlighted through the “Better Choices” logo, which is applied only to recipes meeting criteria related to fibre claims or the use of whole grains, pulses or two portions of vegetables. Ongoing internal communications further raise awareness of whole grains and fibre across the workforce.