Birds Eye: Making healthy, veg-rich eating effortless and delicious

Nomad Foods has expanded its Birds Eye SteamFresh range to deliver healthy, great tasting rice and noodle dishes that fit modern lifestyles. Drawing on consumer insight and culinary expertise, four globally inspired products were launched, combining bold flavours with vegetables and legumes: Korean Style Noodles, Malaysian Laksa Style Noodles, Asian Rice and Mexican Rice. All products are non-HFSS and provide at least one of a consumer’s five a day, supporting vegetable intake through convenient formats.  

Central to the innovation is microwave steam in bag technology, which maximises nutrient retention while delivering superior taste and texture. Designed to flex across mealtimes, the range performs both as light full meals or flavour forward bases - successfully delivering on consumer health aspirations, sensory expectations and convenience needs, to make healthy balanced eating more achievable.