Case study

Ferrero: Fibre-rich snack bars

Published: 09 June 2026 Updated: 09 June 2026

In 2025, Ferrero launched a new Eat Natural range featuring three soft fruit bar flavours: Apple, Red Fruits and Peanut. All three bars are high in fibre, gluten-free and vegan, supporting a wide range of dietary needs without compromising on taste.  

The Apple and Red Fruits bars each contain fewer than 90 calories and are wrapped in an innovative edible wafer paper, making them a convenient choice for families. The Peanut bar is made with just two ingredients, peanuts and dates, and contains fewer than 130 calories.