Recorded webinar

Avoiding regulatory pitfalls in Alternative Protein product development

23 April 2026

This session on New Product Development is an expensive process that demands substantial time and expertise across the business. Identifying a regulatory oversight at the final stage can jeopardize both financial and time investments, and may even delay the product launch.

For more information - please contact edward.allen@ashbury.global

Avoiding Regulatory Pitfalls in Alternative Protein Product Development

Overview

This session will go through:

  • The regulatory framework around alternative proteins and product naming
  • The link between novel food regulations and alternative proteins
  • What’s next for protein and the regulatory hurdles to overcome
  • When to involve your regulatory team during the innovation process

Speaker

Edward Allen -  Head of Regulatory Affairs, Ashbury