Our members are committed to voluntary reformulation and innovation and have made substantial progress to date.

Case studies

Suntory Beverage & Food GB&I

Case Study

Suntory Food and Beverage sugar reduction journey

Suntory Beverage & Food GB&I (SBF GB&I) is committed to having a positive impact on the lives of its consumers. After 10 years of reformulation and innovation, all their drinks are now non-HFSS.

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Case Study

Premier Foods: Mr Kipling Deliciously Good slices

Premier Foods has developed and launched a new range of healthier slices as part of our Deliciously Good range, which are classified as non-HFSS. Reductions of more than 40% sugar, 70% saturates and fibre increases above 800% have been achieved.

Hobnobs Oaty flapjacks

Case Study

pladis reformulation journey

Pladis, one of the leading global snack companies home to some of the UKs most loved brands has a purpose to bring happiness with every bite. With the demand for healthier options becoming increasingly important to consumers, pladis have made significant steps in reformulation and product innovation to ensure healthier choices are readily available.


Case Study

Walkers reformulation and new product development

In 2022, amongst a host of non-HFSS product launches that year, Walkers launched 45% Less Salt, the company’s first potato crisp to be classified as non-HFSS.

Maynards Bassetts WineGums Juicies

Case Study

Mondelēz International: Maynards Bassetts Juicies

In July 2022, ahead of the introduction of new HFSS placement restrictions in retailers, Mondelēz International released reduced sugar, HFSS compliant versions of Maynards Bassetts iconic gummies.

Mondelēz International

Case Study

Mondelēz International – Plant Based Fibre Technology

In December 2022, Mondelēz International announced the development of ground-breaking, new technology, which could lead for the first time to the creation of alternative versions of some of its much-loved chocolate and biscuit brands, with potential for up to 75% less sugar and fat, and reduced calories.

Cadbury Delights

Case Study

Mondelēz International: Cadbury Delights

In January 2023, as part of Mondelēz International’s commitment to grow its portfolio and offer consumers greater lower calorie options without compromising on texture or taste, Cadbury launched its new under-100 calorie Cadbury Delights range.

Cadbury Dairy Milk Fruitier & Nuttier

Case Study

Mondelēz International: Cadbury Dairy Milk Fruitier and Nuttier

In March 2023, as part of Mondelēz International’s commitment to evolve its product portfolio and offer consumers a greater choice of balanced snacking options without comprising on taste or texture, Cadbury launched its first ever non-HFSS range – Cadbury Dairy Milk Fruitier & Nuttier.

McCain Foods

Case Study

McCain Foods reformulation journey

McCain Foods is the UK’s largest manufacturer of frozen potato products. We have five production facilities across the UK, employing over 1300 people. We are proud to be the biggest purchaser of British potatoes, partnering with 250 farmers.

Mars Wrigley chocolate bars

Case Study

Mars Wrigley reformulation and new product development

Mars Wrigley has been producing the nation’s favourite snacks – such as Mars, Snickers and Maltesers – in Slough for over 90 years. In line with consumer demand and trends, our product range is evolving to better encourage people to consume responsibly.

Ben’s Original Plant Powered

Case Study

Mars Food & Nutrition: Ben’s Original: Plant Powered

Available in three delicious flavours - Chilli Non-Carne, Spicy Lentil Stew and Tikka Masala, Ben’s Plant Powered are plant-based versions of some of the UK’s favourite meals. Each recipe is a good source of fibre and protein, and contains no artificial colours, flavours or preservatives.

KP Snacks

Case Study

KP Snacks: Innovating for consumer health and taste

Under its People & Planet programme, KP Snacks is innovating for consumer health and taste and is committed to helping people to make informed choices and encouraging healthier lifestyles.

Ferrero Kinder Chocolate

Case Study

Ferrero: Kinder Chocolate

New research shows that portion size is important for chocolate confectionery. Ferrero products come in small, individually wrapped portions, as part of a responsible approach to help consumers enjoy its products more thoughtfully.

Pringles Multigrain range

Case Study

Pringles reformulation and new product development

Pringles has launched a new Multigrain range that is non-HFSS, lower in salt and made with more fibre and grains. The launch has stormed the category, bringing in a new consumer and generating £7.4m in retail sales.

Old El Paso Extra Thin

Case Study

General Mills - Old El Paso™ Extra Thin

In March 2023, Old El Paso launched our thinnest tortilla yet. An individual wrap contains 96 calories per unfilled tortilla wrap. With this new range, Old El Paso is providing even more calorie orientated choice to its consumers, with the same delicious flavour and functionality.

Fibre One 90 Calorie

Case Study

General Mills: Fibre One - 90 Calorie, High Fibre, 50% reduced sugar brownies

In May 2023, Fibre One has launched a new range of high fibre 90 calorie brownie with 50% less sugar than the market average. An individually wrapped brownie flavoured with crispy chocolate or cookies & cream.

Nature Valley

Case Study

General Mills: Nature Valley 30% reduced sugar cereal bars

In May 2023, Nature Valley launched a new range of cereal bar with 30% less sugar than the market average. A crispy bar with less than 4g of sugar* per bar, flavoured with honey or cocoa.

Danone Alpro

Case Study

Danone's reformulation journey

Danone UK & Ireland offers everyone healthy food and drink choices every day and develops products which provide tailored nutrition at all stages of life. They lead in numerous categories with their well-known global brands – like Evian, Activia, Actimel and Alpro.

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Food and nutrition week

Food and nutrition week showcases our members' action and commitment to support the nation's health.

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Innovation for healthier diets

Action in our communities

Action on Fibre